There are many ways that you can use Facebook to interact with your customers. The connections you make with them can make or break your business, so the best way to use this social media site is to show each customer that your business genuinely cares about serving their needs.
Pages, Groups, And Profiles
One of the complicated factors of Facebook is that it has pages, groups, and profiles. Not everyone is clear on what the difference is between the three. However, in order to use it successfully, you need to have a thorough understanding of the purpose of each one.
When representing a business, Facebook will not allow you to create a profile. This is because profiles are for individual users to express themselves. As a business owner, you’ll utilize groups and pages to help connect with your customers.
Particularly if you run a small business, having a Facebook page can provide a huge boost. It helps you get to know your target audience so that if you need to, you can adjust the goods and services you offer to meet their demands. A Facebook page also helps make your brand seem more relatable. When you use it to communicate with customers, you encourage them to keep frequenting your business.
Personalize The Welcome Tab
One way that you can communicate with them is to personalize the welcome tab to your business. Anytime they view your page, this is the first thing they will see. The more warm and inviting it is, the more likely you are to be able to attract and retain customers.
Utilize Business Apps
You’ll also want to make sure that you use the site’s business apps to your advantage. Apps are free to add to your page and allow you to create polls for your customers to answer. They also enable you to video chat with customers on your Facebook page. Virtual meetings and teleconferencing will also help you get the most out of your experience.
When it comes to Facebook groups, you can bring your customers together so they are easier to target with advertising. You get complete control over your group and can add members anytime you want. Customers who want to pay a compliment, or have a question or complaint, can be addressed in a Facebook group without targeting users that aren’t interested in what you have to offer.
While targeting customers is an excellent reason to use Facebook, it’s far from being the only one. It is also an effective way to connect with others who work in your industry or who help support it through their own businesses.
Though most people think of LinkedIn when they think of professional networking, there is also an opportunity to engage in it on Facebook. Using Facebook in this manner lets you bounce ideas off colleagues or even find a mentor to help guide you or simply give you valuable advice. As long as you can establish professional, working relationships by actively using social media, you will be able to use it to your advantage in many ways.
If you’re looking for further help with building the perfect LinkedIn presence, get in touch with LeadIn Social today!