content services
LeadInSocial specializes in Content Services in three categories: Brand Journalism (content writing), Conversion Copy (copywriting), and Editing/Proofreading.
Brand Journalism
Brand journalism – commonly known as content writing – is generally longer-form, intended to educate, inspire and draw in the reader to your brand’s story, mission and vision. Some services include:
- Industry research
- Leadership, stakeholder and employee interviews
- Blog posts
- Social media posts
- Long-form articles (750 words+), suitable for placement in industry media or as downloadable resources on websites
- Customer interviews which can be converted to podcasts, audio, video, or shorts to be used in various brand materials
Conversion Copy
Conversion copy is short-form, call-to-action copy. It’s intended to activate desire and encourage the purchase.
- Messaging blueprints (presented in a deck format, similar to a business brand kit), clarifying buyer personas, key customer pains and benefits, and SWOTs, which can be used for sales presentations and proposals
- Automated email series (activated when a customer takes action, i.e. when they purchase, downloads a resource, opts into email list)
- Newsletter/e-blast
We tailor each package for each customer; ideally, we provide a blend of Brand Journalism and Conversion Copy as part of a comprehensive marketing campaign.
Editing and Proofreading Services
You write it. We edit it.
We know how much writing is involved in business – we write every day for hundreds of clients around the world – and we know how easy it is to miss errors, especially when you’re engaged in a myriad of projects.
The weaving of words into a story is an art form; we can help you transform the mood and effect of your narrative by elevating your style and proofreading your grammar. Even something as simple as an email can have a monumental impact – which is why we’re here to serve your business editing needs, including but not limited to the following:
- Resumes
- Cover letters
- Business proposals
- Brochures
- Web pages
- Social copy
- Emails
- Newsletters